Results that are real.
Projects and outcomes from client engagements in the German market. Numbers are actual, not projected.
Cologne homeware shop: 0 to 34,000 monthly organic sessions
Challenge
A mid-size homeware retailer had launched a new website with almost no organic presence. Their previous agency had produced thin category pages with no keyword strategy. At launch they were receiving under 400 organic sessions per month.
Solution
We rebuilt the entire category architecture to match German shopping intent patterns. This involved creating 24 new landing pages targeting city-specific and product-category searches, implementing product schema across 2,800 SKUs, and restructuring internal links to distribute authority from high-traffic pages to new category targets. In parallel we secured 11 editorial links from German interior design publications over 5 months.
Result
34,000 monthly organic sessions by month 7 from a standing start. The organic channel now accounts for 41 percent of total revenue. Cost per acquisition from organic is 80 percent lower than from their paid search campaigns.
Dusseldorf HR consultancy: 4x organic lead volume in 6 months
Challenge
An established HR consulting firm was ranking well for branded search terms but had almost no visibility for non-branded queries. All inbound leads came from referrals and paid ads. They wanted to reduce dependency on paid search and build a more stable organic acquisition channel.
Solution
Keyword cluster strategy covering 6 service areas across 3 German regions. We created 18 new FAQ pages and resource articles targeting long-tail queries their buyers were searching before reaching purchase intent. Internal linking restructured to flow authority from their strong homepages to new service-area pages. Link building targeted German HR media, industry associations, and business press.
Result
Organic leads quadrupled in 6 months. Paid ad spend reduced by 30 percent with no drop in total lead volume. Three non-branded terms now rank in position 3 or above nationally on Google.de.
Frankfurt marketplace: Enterprise crawl budget overhaul
Challenge
A Frankfurt-based online marketplace with over 80,000 product pages was struggling with crawl budget waste. Google was crawling low-value faceted navigation URLs while missing important category pages. Indexation was patchy and a large portion of their catalogue was not appearing in search at all.
Solution
Full crawl budget audit using log file analysis and Search Console data. We identified 2.4 million URL combinations being generated by faceted navigation, implemented a canonical and noindex architecture to control what Google could index, and restructured the sitemap to prioritise high-value category and product pages. Canonical signals were corrected across the full product catalogue.
Result
Indexed pages went from 40,000 to 120,000 in four months. Organic sessions grew 180 percent year over year. Category pages that had never appeared in search began ranking within 8 weeks of the crawl architecture fix.
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